Mercedes-Benz Roadshow - 82 stations all over Europe
82 stations all over Europe For the promotion of its new A-Class, Mercedes-Benz commissioned NUSSLI with the production of 15 pavilions made in series. These 15 pavilions are on the road for a period of five months as a roadshow visiting 82 cities in 22 European countries. During these days, visitors can find out more about the new vehicle and take test drives.
In addition to the production of the specially designed pavilions, NUSSLI was also responsible for logistics as well as the setting-up and dismantling work during the roadshow. At peak periods, the specially trained crew was involved in up to 20 set-up and dismantling assignments in up to 18 cities in a week. Four of the European branches of NUSSLI were involved in the project.
From now until late October/mid-November, the roadshow will also be visiting the following locations: Istanbul, Constanta and the DTM Hockenheim.