August 2014

Top marks: The Audi trade fair booth Audi «A Change in Perspective» at the Frankfurt Motor Show 2013 is awarded the Red Dot seal of quality!

NUSSLI has won the sought-after Red Dot in the Red Dot Award: Communication Design 2014, one of the largest and most respected design competitions, for the outstanding Audi trade fair booth Audi «A Change in Perspective». The international jury judged each of the 7,096 entries live and in situ in sessions running over several days. Only the best works win this seal of quality for design. This year, the jury granted the award to 584 outstanding creative achievements.

Schmidhuber + Partner and KMS Black Space developed the concept and architecture, while NUSSLI was responsible for the structural implementation of the trade fair booth featuring the motto «a city on its head». Skyscrapers and entire city districts will extend down from the ceiling of the hall interior, allowing the visitors a unique perspective of urban mobility on 3’400 square meters of space. As the General Contractor, NUSSLI planned and built the hall made of steel as well as the interior. For further project information, please click here.

«By constantly adjusting our categories to the changing requirements of the market, our competition is always at the cutting edge. In more than 20 years, Red Dot has succeeded in creating a global platform where communication designers from all over the world can measure themselves against each other. In 2014, more participants than ever before showed their courage in having their creative projects judged by unbiased international experts. Winning a Red Dot gives the winners unparalleled visibility in all types of media». This is how Professor Dr Peter Zec, founder and CEO of Red Dot, summed up the results of this year’s competition.

The Red Dot Design Award The Red Dot Design

Award is one of the world’s largest design competitions. What is now Design Zentrum Nordrhein Westfalen started honouring excellent design as far back as 1954. The sought-after Red Dot established itself as an internationally recognised seal of quality and is awarded in the disciplines of Product Design, Design Concept and Communication Design.   You can get more information at www.red-dot.org/press

The Audi trade fair booth Audi «A Change in Perspective»  at the Frankfurt Motor Show 2013

The Audi trade fair booth Audi «A Change in Perspective» at the Frankfurt Motor Show 2013

The Audi trade fair booth Audi «A Change in Perspective»  at the Frankfurt Motor Show 2013

The Audi trade fair booth Audi «A Change in Perspective» at the Frankfurt Motor Show 2013

The Audi trade fair booth Audi «A Change in Perspective»  at the Frankfurt Motor Show 2013

The Audi trade fair booth Audi «A Change in Perspective» at the Frankfurt Motor Show 2013