Roadshow Bosch Diesel 2011, China
Bosch Automotive Diesel Systems Co. tasked NUSSLI with a feasibility study, the planning and final implementation of a roadshow across China. The concept of the roadshow "Experience Clean Diesel now!" was created by the events agency Avantgarde of Shanghai.
The roadshow itself was to include four exhibition rooms, which each were to highlight the various aspects of the fuel type 'diesel' - including applications, technology, benefits, and the role of Bosch Automotive Diesel Systems. The roadshow went on tour in October 2011, and was scheduled to visit 20 Chinese cities over the course of half a year. The target group for the roadshow included businesses, universities, state bodies, and the media.
NUSSLI constructed one custom container each for two articulated truck trailers. The two containers were equipped with extensions, and were hydraulically unfoldable. The two offset trailers in combination with the unfolded constructions formed a total exhibition space of 100 square meters. In addition to the custom containers, NUSSLI was also in charge of the interior fittings and internal building technology. The containers were equipped with an independent, diesel-powered power supply, an emergency backup power unit, and airconditioning. The entrance area consisted of an aluminium cubus of blue perspex and aluminium. NUSSLI used the same materials in the VIP area as well.
NUSSLI only had two and a half months time for the construction and procurement of all parts. Some of the elements were manufactured in China. A 16-man NUSSLI installation crew accompanied the entire tour. A third vehicle was used for transport and as a storage area.
Roadshow Bosch Diesel 2011, China
Roadshow Bosch Diesel 2011, China
Roadshow Bosch Diesel 2011, China
