«una historia de movilidad e inovación», Madrid 2011
“Alemania – una historia de movilidad e inovación” (Germany - A Tale of Mobility and Innovation) – German automotive manufacturers (BWM, Mercedes-Benz, Volkswagen, AUDI) and supply companies (BOSCH Germany and BOSCH España) showcased innovations on the subject ‘mobility’ at the “German Weeks”, held at the Plaza Mayor in Madrid, Spain from May 6 to 8, 2011. NUSSLI was tasked with designing and building a total of five exhibition pavilions, including topical content, graphics, and information points for the event, and was also in charge of organizing the necessary permits and personnel for their upkeep and operation.
The NUSSLI project team decided on a universal form language for all participating companies, which expressed both elegance and value, while at the same time remaining neutral and understated. The universal color concept also took into account the requirements of each of the individual participating brands.
In the spatial distribution of the four large volume pavilions with 196 square meters floor space each, plus the smaller pavilion with another 81 square meters, all designed for installation on the Plaza Mayor, the visual axis of Madrid’s cityscape was an important factor for planning.The pavilions were constructed in just three days. The construction phase in the heart of the Spanish capital required meticulous planning with regards to logistics: trucks could only access the Plaza Mayor at night, and in-depth coordination with local police was required for extra-large loads..